The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
Yahoo announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalisation, performance and measurement. “Two industry changes are accelerating adoption […]
With this partnership, buyers can access addressable TV and streaming inventory. Yahoo has expanded its partnership with DirecTV Advertising to include set-top box (STB) data. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can activate TV usage data from millions of DirecTV households. Yahoo is the only omnichannel DSP to access DirecTV Advertising’s STB […]
Advertisers using Yahoo DSP will access Comscore activation for brand safety and suitability filters for optimal campaign protection. Yahoo announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy […]
Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, In joining Salesforce AppExchange, Salesforce customers will be able to access Yahoo’s identity solution, Yahoo ConnectID, and build custom and previously unaddressable audience segments that can be activated through the Yahoo demand-side platform (DSP). Built on consent-based first-party data, Yahoo ConnectID […]
Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad tech company, recently announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale. Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform […]
Marriott International announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. To power its network of owned channels, Marriott is exclusively collaborating with Yahoo, an industry-leading unified stack advertising platform. The network is expected to feature […]
Location-based marketing involves both offline and online business tactics to help plan and implement activities based on the geographic location of the customers. Assessing the geographical location also requires accurate information and customer data to the highly-targeted audience. Small businesses have a lower reach yet are battling out with the biggest competitors, and with the […]
