travel industry

Brands are moving from pureplay to phygital offerings to capture wider audiences and enhance their purchasing experience

With the evolution in retail across the globe, the travel industry has witnessed waves of change too. Digitalisation is becoming the core of everything retail, and the travel sector isn’t untouched by it. Martechvibe spoke with Kathryn Wallington, Head of Middle East and Africa at Travelport, about the turnarounds in the industry, how the ecosystem […]

Clickatell, a provider of chat commerce and messaging solutions, has updated its Chat Commerce Platform for travel companies to provide customer service in messaging channels. Clickatell’s Chat Desk, a digital contact centre solution and part of Clickatell’s Chat Commerce Platform, gives travellers access to flight details, booking options, cancellations, upgrades, and more at their fingertips […]

Snap. has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry. This is a significant category expansion for Snap’s Dynamic Ads offering and is uniquely positioned for travel and tourism advertisers including hotels, airlines, and online travel agencies. With Dynamic Travel Ads, advertisers can seamlessly and automatically […]

Since the pandemic, the travel industry has suffered massive losses and is still recovering by leveraging innovative strategies. Digital travel marketers are approaching investments with the aim of increasing agility and making operations simpler and more efficient. Direct response campaigns are an attractive proposition for brands spending cautiously and looking to drive sales. In a […]

NDC will allow Seera Group to distribute richer content to its customers NDC is one of the biggest changes the travel industry has seen in a long time; it is a critical enabler for enhanced travel retailing. This standard enables travel sellers to boost customer focus by providing them with rich, more personalised and relevant […]

In this exclusive interview with MarTech Vibe, Heather Redling, Head of Marketing, Badr Investment Group talks about the future of the travel industry in the Middle East 1. History has shown us that travel is one of the world’s most resilient industries despite the challenges it has faced in the past. How can travel brands […]

In this exclusive interview with MarTech Vibe, Heather Redling, Head of Marketing, Badr Investment Group talks about the future of the travel industry in the Middle East 1. History has shown us that travel is one of the world’s most resilient industries despite the challenges it has faced in the past. How can travel brands […]