Saudi Arabia

Marketing leaders from around the world will take the stage at Vibe Martech Fest - Saudi Arabia to discuss how to stay one step ahead of the next digital disruption

GuestReady’s launch in the Kingdom is also set to elevate guest-experience for both domestic and international tourists.

Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]

Saudi Arabia’s national flag carrier is all set to leverage artificial intelligence and emerging technologies to boost customer experiences in sophisticated and meaningful ways As Saudi Arabia looks to create an AI-powered, date-driven economy by applying cutting-edge AI solutions diversified across sectors, air transport is set to benefit from these plans greatly. In September 2022, […]

Vibe Martech Fest’s (VMF) second Saudi Arabia edition will take place in person on October 18 and 19, 2022.  Vibe Martech Fest – KSA is a two-day in-person summit that will engage the marketing leaders’ community in the Kingdom to discuss solutions to the most pressing Martech challenges. Saudi Arabia is perfectly poised to embrace […]

Saudi Arabia, Egypt, and UAE are the leading ecommerce markets in the region and thus, offer lucrative opportunities for the online payment gateway providers. According to RationalStat’s analysis, in the Middle East & Africa, online payment gateway is expected to reach $ 21 billion by 2028 from $ 3 billion in 2020, growing at a […]

Twitter has announced the addition of branded likes in Saudi Arabia and few other regions. Branded likes will let advertisers transform Twitter’s like button into customised animations. Twitter says trials have shown that branded likes drive conversation and engagement around launches and brand moments, and create memorable, interactive experiences with consumers. Some moments deserve special […]

Amazon Payment Services, a payment service provider operating across the MENA region, has announced the appointment of Mona Alsemayen as the Country Head, Strategy and Growth for Amazon Payment Services in Saudi Arabia. Peter George, Managing Director of Amazon Payment Services, said: “We are excited to welcome Mona into our team. In this critical role, […]

Saudi Arabia’s Ministry of Investment has entered a deal with US retail giant Amazon to develop the kingdom’s eCommerce sector. The memorandum of understanding (MoU), signed on Tuesday, is also part of the government’s efforts to build local capabilities and attract sustainable investment practices to Saudi Arabia, the ministry said on Twitter. The ministry did […]

Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]