Start-up Mast Consulting has announced the launch of its full-suite employee empowerment and retail experience solution – RIAA – the Retail Intelligence and analytics app. This innovative solutions suite is designed to empower retail employees and unlock higher performance outcomes, by creating connected digital experiences, and developing strong digital trust with customers. Broadly, RIAA constitutes […]
Hyper personalised marketing campaigns and customer interactions need to be AI-powered and automated from planning, creative messaging to media targeting the retail experience. The world of Artificial intelligence (AI) acts as a force multiplier with marketers using AI for more personalised digital experiences, meeting customers’ brand expectations and communicating with them. Not just that, even […]
Comvita, global market leader in Mānuka honey, has announced the official opening of its state-of-the-art Wellness Lab experiential space in the Viaduct, Auckland. – seamlessly integrating nature and science to take guests on a rich and unique multi-sensory journey. Global Head of Marketing Comvita, David Bathgate, says, “The Wellness Lab also serves as a world-leading response to the exponential acceleration […]
Despite saying goodbye to nearly 60 physical stores across the Middle East in 2019, the region’s largest luxury distributor Chalhoub Group was delighted to open a Dubai Mall store for the latest brand in its portfolio, B8ta. I’m personally excited to see b8ta finally arrive in the UAE as it’s a retail brand I have […]
