Day one at Vibe Martech Fest saw Martech leaders share critical learnings on how marketers must consolidate tools, invest in tech and create an organisational culture that aligns people and processes Vibe MarTech Fest’s (VMF) fourth in-person edition attracted over 380 delegates on the first day at its Dubai venue. Sowmya Iyer, Founder & Chief […]
In the GCC healthcare industry, technological development has helped redefine the doctor-patient relationship, says Rami Zahran “The GCC region is set to see a rise in smart rooms at hospitals to let patients perform routine tasks with ease and improve the patient experience. Through connected systems, process automation, patient entertainment, and education, and timely alerts, […]
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
