The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan, a period of introspection and celebration for nearly 2 billion people. During Ramadan, people want to come together, whether virtually or socially distanced, to share their joy with loved ones. Despite inevitable differences to recent […]
It’s been a year since retailers were forced to close their brick and mortar establishments due to the pandemic. Retailers today need to figure out ways to incorporate mobile marketing strategies in their promotional campaigns to survive. A proactive approach will allow retailers to cater to a broader audience, as well as give shoppers’ a […]
The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media playing a critical role in connecting people, communities and businesses. In essence, this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even […]
