Unbounce, a conversion intelligence platform provider, has acquired LeadsRx, a marketing analytics platform provider, for an undisclosed amount. LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels. This acquisition positions Unbounce to bring marketing attribution to its small and midsize business customers. “Attribution […]
Marketing analytics company LeadsRx introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events. LeadsRx Journey captures 100 per cent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads, and more, to understand paths […]
Study finds radio continues to reach more people on a daily and weekly basis than any other media and dominates consumer listening across all dayparts. Podcast listening experiences fast growth, especially among Gen Z and younger Millennials, as more people use podcasts as a daily escape. Rise of smart speakers adds to radio listening in […]
