Adtech
Programmatic Advertising is Making Big Waves in the Middle East
Advertisers in the Middle East are mastering programmatic advertising and are reinventing the art of storytelling to create memorable brand experiences. In 2017, when Audi was about to launch its customisable vehicle, the Q2, the company decided to personalise its marketing. Audi worked with Google to analyse its key touch points about analytics. The data thus […]
