BOSCO Connect announced the launch of a disruptive new platform that provides online retailers with a single-view dashboard that streamlines the planning of online marketing spend in one place, enabling best-spend predictive forecasts to be created by combining market analytics with the marketer’s own internal data. This platform ensures that users secure the maximum ROI […]
Hawke Media has acquired MediaBuyers.com and added MediaBuyers LLC to the Nest, extending its media buying powerhouse. Absorbing the traffic from MediaBuyers.com, the Hawke team plans to boost MediaBuyers clients’ online marketing capabilities. In return, offline media planning and buying agency MediaBuyers LLC brings another outsourced advertising staple to Hawke’s à la carte, month-to-month marketing […]
Location-based marketing involves both offline and online business tactics to help plan and implement activities based on the geographic location of the customers. Assessing the geographical location also requires accurate information and customer data to the highly-targeted audience. Small businesses have a lower reach yet are battling out with the biggest competitors, and with the […]
