mobile marketing

This launch fosters Taki Games' mission to bring billions of mobile gamers into Web3 through its gaming network by partnering with Web3 brands and communities.

India's mobile revolution is entering the next phase. What can marketers do to prepare? The Mobile Marketer's Mixer on April 18th in Bengaluru will help marketers prepare a roadmap to navigate through the clutter and captivate a choice-laden audience.

The collaboration promises a dynamic blend of technology, photography, and music, creating a memorable and inspiring journey for OPPO users.

To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.

Owais Khan, VP of Growth Marketing & Brand at Udrive, talks about the primary challenges in converting web users to app adopters, and effective ways to comprehend the impact of marketing campaigns.

This capability further expands Firefly’s touchpoints with consumers, across all of their devices, allowing even higher engagement and performance Firefly, a mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been […]

Peter Fortune discusses how brands need to focus on mobile marketing and CX strategies in South Africa, ahead of his VMF session. “The market will shift away from apps and move towards progressive web apps (PWA). Although it is technically a website, it functions like an app that is more seamless and cost-effective,” said Peter […]

Vibes, a mobile marketing solutions provider, recently launched Mobile Wallet as a Channel as part of its dynamic mobile wallet solution. Mobile Wallet as a Channel lets companies use Apple Wallet and Google Pay on consumers’ mobile devices to deliver personalised and dynamic mobile experiences for marketing, loyalty, and servicing. With this launch, Vibes enables […]

Businesses are doubling down on mobile marketing and focussing on sophisticated measurement. With COVID-19 accelerating the shift to mobile and contactless experiences, 84 per cent of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers, according to the research ‘State of Mobile App Strategies in the Middle East’. […]

Mobile business platform IronSource has acquired mobile marketing firm Bidalgo for an undisclosed amount. Bidalgo provides a platform for app marketers to drive growth by giving control over marketing investments. The purpose of this acquisition is to deepen the firm’s market presence, particularly as Bidalgo’s consumer base extends beyond mobile games, including dating, social and […]