Ogury, the global technology provider of mobile advertising anchored in privacy protection, announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive media animations in-app and in-web. Motionly was founded in 2017 by Édouard Mercier, to make it easier for marketers to personalise digital content to boost user attention and engagement. […]
DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONE. Through this platform, mobile operators, OEMs, and app developers can now implement and optimise their marketing strategies to reach, engage, and retain their users while optimising their application business monetisation goals. DR-ONE is […]
Since the pandemic, the travel industry has suffered massive losses and is still recovering by leveraging innovative strategies. Digital travel marketers are approaching investments with the aim of increasing agility and making operations simpler and more efficient. Direct response campaigns are an attractive proposition for brands spending cautiously and looking to drive sales. In a […]
Despite Covid-19 impact, Q2 mobile ad spend surpassed Q1 by 8%, with mobile video in high demand Premium digital technology company PubMatic today announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 […]
Affle (India) Limited, the leading consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform. mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. mediasmart’s Proximity marketing […]
With marketers citing repetitive workflows as a top pain point, Adjust’s new Control Center automates campaign management, empowering them to focus on creativity, strategy, and pushing boundaries. Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the launch of its pioneering new product, Control Center, which will be part of the Adjust […]
One of the fastest-growing software-as-a-service businesses, AppsFlyer has seen fivefold growth in annual recurring revenue (ARR), exceeding $150 million in 2019.
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]
Criteo, the advertising platform for the open internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetisation platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 […]
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Introducing the Digital Marketing Players In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Essentially, the […]
