The mobile industry in the MENA region is booming, and apps are at the forefront of this transformation. However, the saturation of app marketplaces intensifies the challenge of standing out.
The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]
Paymob, a digital payments provider in the MENA region, has announced a strategic relationship with Bank Alfalah. Paymob’s partnership with one of Pakistan’s private banks will drive financial inclusion and lead the way for swift payment acceptance and follow Paymob’s Pakistan market entry, and general Menap expansion strategy. Paymob has signed an agreement with Bank […]
CommerceUp, a start-up service provider of cloud-based eCommerce platform, has debuted in the MENA region to offer a next-generation end-to-end unified technology solution. Its solutions are designed to allow businesses to rapidly and efficiently scale online, thus enabling them to bring 100 per cent attention to their core products, brand and customers. Piyush Pathak, Founder […]
Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]
Soum, a Riyadh-based C2C marketplace, has emerged from stealth with $4 million in seed funding led by Outliers Venture Capital and Mazen Aljubeir. Soum is reimagining recommence in the MENA region and beyond by building the most convenient, trustworthy, and transparent recommence marketplace, starting with consumer electronics in Saudi Arabia. The round also included participation […]
Wego, the online travel marketplace in the MENA region announced that it has signed a definitive agreement with the Flipkart Group, India’s homegrown eCommerce ecosystem, to acquire Cleartrip’s Middle East business. This transaction also includes the sale of Flyin.com and a technology cooperation agreement between Wego and Flipkart. The Boards of Directors of Wego and […]
Snapchat in the MENA region enjoys higher consumption rates than the global average, with over 85 per cent of daily users interacting with Lenses every day. In a recent study released by Snap, the company identified and defined the audience in the region with a profile called the “Snapchat Generation”. This Snapchat Generation is particularly […]
The economic recovery in the Mena region and Pakistan has bolstered the growth of Careem, a multi-service platform, with mobility of people transactions growing by 2.6x compared to December 2020. Mudassir Sheikha, CEO and co-Founder at Careem, said, “This year, we started simplifying the lives of people in more ways than just seamless transportation. Customers […]
Minly, the MENA region’s media & entertainment startup, announced the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region. The acquisition of Oulo will accelerate Minly’s growth trajectory and customer reach. The merged business will operate under the Minly brand and roll out its combined experience offerings across the entire region. […]
