marketing cloud

By leveraging AI, the platform significantly enhances marketing effectiveness, empowering marketers with intelligent insights, automation, and predictive capabilities.

Together, these apps allow customers to gain real-time insights on social interactions and engage with their customers directly.  Coosto announced the launch of Coosto for Salesforce Marketing Cloud, the second Coosto app available on the Salesforce AppExchange. These powerful Coosto apps enable customers to effortlessly manage their online content and social media presence directly within […]

Salesforce introduced Customer 360 innovations to its Marketing Cloud and Commerce Cloud that connect marketing, commerce, and service data on one platform. “A growing number of companies want to unify their data across marketing, commerce, and service so they can deliver truly connected customer experiences on any channel: in store, via email, or when shopping […]

Salesforce recently added several services, field service, and marketing cloud features, including artificial intelligence-powered conversational intelligence, mobile augmented reality, and customer data platform innovations. Service Cloud innovations include New Service Cloud Voice telephony partners that give customers more choice in using Service Cloud Voice and enable AI for their teams. Salesforce partners will introduce telephony […]

True Influence, a technology leader of data-driven sales and marketing solutions,  announced the availability of its domestic and international contact data to B2B marketers. The company provides users access to quality, accurate contact data that was previously only available through True Influence’s managed services, allowing customers to build their own targeted audiences for more successful […]

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent)  The organisation’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC.  This purchase further […]

Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]

Hybrid cloud computing combines the abilities of public and, private cloud with traditional IT services to form effective business strategies. Improving the way they deliver new applications and products In this fast-paced world with increased customer demands, and cutting edge competition, it is imperative to have a business model and infrastructure that supports faster deployments, […]

Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets. “We are betting on the cloud. We’re betting big on Amazon,” said Salman Al-Khalifa, Crown Prince of Bahrain. He was referring to cloud computing giant Amazon opening its first Amazon Web Services (AWS) Region in Bahrain. The Bahrain government is […]