Gen Z

A new generation of customers, an evolved technology stack, with the continued philosophy of customer-centricity — what does the new marketing strategy look like for the BFSI sector?

Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]

Martechvibe asked six martech leaders how they are designing strategies to woo Gen Z and Millennials – the most demanding customers with the highest potential to be brand advocates and ambassadors. Move over Millennials, Generation Z is now the group forming most brands’ target markets. Gen Z is a technology-native cohort with no tolerance for […]

Consumers are also making purchases in increasingly diverse ways, including through voice assistants and social media apps, revealed Mastercard’s New Payments Index 2022. Some 85 per cent of people in the Middle East and North Africa (MENA) have used at least one emerging payment method in the last year, including tappable smartphone mobile wallets, BNPL, […]

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]

Spotify, the leader in audio streaming, unveils the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report features the UAE for the first time, exploring how Gen Zs and millennials are navigating a common challenge – rebuilding culture from the ground up as the COVID-19 pandemic continued to upend […]

Working 9-to-5 just isn’t in the cards for the next generation of workers. Millennials and Gen Z want to live a different type of lifestyle — one where they fit their job into their life — not the other way around. The current gig economy accounts for nearly 36 per cent of all US workers. […]

Etsy, Inc., which operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers around the world, announced the completion of its previously-announced acquisition of Depop for approximately $1.625 billion.  Depop, a community-powered, purpose-driven marketplace to buy and sell unique fashion, extends Etsy’s opportunities further into the high-frequency apparel sector, specifically in […]

Short-video sharing app TikTok launched a pilot program that lets users upload video resumes for US-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself. Under the “TikTok Resumes” program, companies including Chipotle Mexican Grill and Target Corp will accept video resumes for openings […]

YouTube and Instagram rank the highest when Gen Zers are asked what social media platforms they are currently using, followed by Snapchat and then TikTok, according to research undertaken by Joy Ventures and getWizer to track Gen Z’s social media habits. The research was conducted in the US during March 2021, among a representative sample […]