Meta recently held its inaugural Meta Commerce Day for Europe, the Middle East, and Africa (EMEA), a virtual event to help businesses learn how to tap the opportunities of discovery commerce. In a video as part of Meta’s blog post, Laurent Solly, Meta’s vice president of southern Europe, pointed to the potential of social commerce […]
Zefr, the brand suitability in walled garden environments provider, has announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In her most recent role, Emma was part of the EMEA leadership team at OpenX, working as senior […]
Facebook is facilitating more opportunities for creators in its app, with new ‘Professional Mode for Profiles’ to welcome new creators in, and updates for Creator Pages. The main added tool is the Professional Mode that provides an alternative platform for emerging creators to gauge audience insights, and connect. Professional Mode for Profiles will provide more […]
Drift, a B2B Conversational Commerce provider, recently announced its expansion into Europe, Middle East and Africa (EMEA), debuting the company’s first data centre in the region. Showcasing continued customer growth, Drift’s EMEA customers have seen a 47 per cent increase in annual recurring revenue (ARR) year-over-year, demonstrating the value of connecting with buyers on their […]
IRI announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately. In this role, Jarvie will drive strategy, commercial activity operations and financial performance for the EMEA region, and oversee its assets, alliances and partnerships. Jarvie will also join IRI’s Executive Leadership Team. “We are thrilled […]
“Companies must prioritise digital transformation across their entire ecosystem, taking a measured approach that evolves the business at pace without causing massive disruption. This is still a challenge for many companies transforming their customer experience and business models in a rapidly evolving digital world to ensure their survival,” said James Kirby, SVP & Head of […]
Salesforce, the global leader in CRM, announced a Global Advisory Board to provide strategic guidance and support the company’s growth into international markets. Salesforce aims to position the business software company as the trusted digital advisor to CEOs and leaders around the world. Last year, Salesforce announced an EMEA Advisory Board, chaired by President and […]
Global consumers are getting ready to travel again but remain cautious about vaccinations and health and safety measures. To better navigate the road to recovery, travel brands need a clear and consistent engagement plan that puts customer needs front and centre. These times of uncertainty will require consumer relationships to be rebuilt, but they also […]
New partners bring data expertise to new verticals and increased support in multiple new regions Hazelcast, the fast cloud application platform, announced the expansion of its channel program to include several new partners that increase the company’s go-to-market capabilities in verticals and regions experiencing strong cloud adoption. The new partners include DLT Solutions, Teclever Solutions […]
LogMeIn announced the results of a global study conducted in partnership with Ovum to understand how support agents are faring in the age of ever-rising consumer expectations. The findings reveal that the vast majority of surveyed agents believe that the technology tools provided to customer-facing employees are not evolving as quickly as their needs are. Today’s […]
