Analytics
Report Finds One in Five Middle-East Marketers Personalise for a Segment of One
Manthan, the leading customer marketing and experience solutions provider, released findings from its ‘State of Customer Marketing Maturity in Middle-East Report 2020’, that presents how B2C enterprises in the region assess themselves on critical marketing parameters. Key Findings: Hyper-personalisation initiatives are picking up, with 19% of marketers reporting they personalise for a segment of one […]
