A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]
Naqla, Egypt’s trucking technology platform and marketplace connecting truck owners with cargo companies, has raised $10.5 million in a pre-Series A round. The round was led by major investors El Sewedy Capital Holding (SCH), Hassan Allam Holding (HAH), and the Sallam Family. Naqla’s core mission is to modernise and expand Egypt’s supply chain through technology […]
As part of DAMAC’s vision towards digitisation and commitment to listen to and address customer needs, the Company’s Technology Department has implemented a variety of new tech-features to simplify processes for DAMAC residents. Entry into DAMAC towers and communities will become easier and more efficient with the roll out of VMS (Visitors Management System). Under […]
A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]
FACEKI announced that it has raised an undisclosed amount in a pre-seed funding round by Nama Ventures. The push for digitisation has led to an unprecedented level of identity theft and account takeovers. FACEKI Biometric Facial Recognition and Identity Verification platform help organisations verify and onboard their users, especially in terms of fighting fraud. FACEKI […]
“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe. While the world of marketing is shifting dramatically, customer experience remains the […]
Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business? When it comes to understanding consumers, marketers […]
To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers
The rising eCommerce revenues have impacted digital marketing in the GCC, indicating an increasing business value Hugo Boss recently announced their online expansion to another 12 countries, of which five are in the Gulf Cooperation Council (GCC) region. The increasing digital presence and marketing in the GCC look optimistic, but let us have an in-depth […]
