Live shopping and social commerce come as the latest eCommerce trends in the second-hand luxury goods market and combine technological advances and social media channels to provide the familiar, quaintly nostalgic concept of in-person shopping. According to Bain & Company, the GCC luxury goods market was valued at $7.4 billion in 2020 and is forecasted […]
C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. today announced the launch of C3 AI® CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives […]
In a decade’s time, you will no longer care about what brand of car you sit into in the morning, but you will care about that vehicle’s safety credentials, and how well it integrates into your digital lifestyle That is the claim of IBM, in the Automotive 2030: Racing toward a digital future report on […]
Today, AT&T (NYSE: T) and Salesforce (NYSE: CRM) announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting […]
Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation. Personalisation is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that […]
