While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
Customisation was enough a while ago, but today it is mass personalisation that takes the cake Chandi. Janvi. Chandler (yes, really). How many different versions of your name have you had on your Starbucks cup? We’ve seen a million social media photos of cups with interesting handwriting and spelling errors that become running jokes among […]
How many of us remember walking into a gift shop when younger (and before a global pandemic put a stop to it) and eagerly searching for a fridge magnet, mug or pencil inscribed with our initials? Personalisation is a tactic brands and businesses have been using for years to hook us into their offerings. The […]
Threekit announced the launch of the Threekit Visual Configurator for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to do real-time customisation with interactive 3D Augmented Reality and Virtual Photography. When customers can interact with products by changing colours, features, materials, and configurations, they can become more confident and willing to buy. Threekit Visual Configurator […]
Marketing Leaders Must Refocus on First-Party Data to Personalise in Risk-Averse Environment The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalisation opportunities, according to Gartner, Inc. Because of this, marketers need to rethink their personalisation tactics to better navigate the current recessionary environment. They must refocus on first-party […]
