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Adobe Debuts Adobe Experience Platform Innovations
Adobe Experience Platform offers a single view of customers across every channel, allowing AI to analyse data and deliver actionable insights in real-time.
Adobe Experience Platform offers a single view of customers across every channel, allowing AI to analyse data and deliver actionable insights in real-time.
Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimise business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn. Tealium, the trusted leader in real-time customer data orchestration, today announced the general availability […]
This is a two-part series on how offline retailers in the Middle East can leverage the power of digital transformation to succeed through a customer-centric, data-driven mindset in the COVID-19 era $2.1 trillion. – That’s how much of a loss the global retail industry is going to encounter in the current COVID-19 situation – in […]
Openprise, the leader in data orchestration platforms for marketing and sales, today announced the availability of Openprise Agile CDP, the first and only B2B Customer Data Platform (CDP) built on a data orchestration platform—a single, no-code platform that combines the best practices, business rules, and data needed to automate hundreds of business processes. Openprise currently […]