In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
It will help CleverTap’s customers in the UAE strengthen compliance in accordance with amendments to the DIFC.
The technology enables marketers to automatically determine the tone of their messages, leverage user engagement data based on emotion analysis to develop hyper-personalised content. CleverTap has integrated OpenAI with the CleverTap platform and launched its artificial intelligence-generated content creator Scribe to generate campaign creatives, analyse emotions, and rewrite them. Scribe can interpret the emotion of […]
The platform is powered by TesseractDB, CleverTap’s proprietary data engine, which is built for real time triggering and segmentation with high performance, low latency, and massive economies of scale. CleverTap, an all-in-one customer engagement platform, unveiled CleverTap Gaming. It will go live in the summer of 2023. Through full player management, the latest offering will […]
The real-time data from Storyly will protect users from repetitive or irrelevant messaging CleverTap has integrated its customer engagement and retention platform with Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites. This integration will enable marketers to deliver data-driven, real-time personalised user flows for their most […]
CleverTap, the modern, integrated retention cloud announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full-stack retention platform to all budding digital-native brands in order to help them personalise and optimise all customer touchpoints, improving user engagement and conversion. Till date, thousands of large digital-native brands have benefited from […]
CleverTap announced that it has signed definitive agreements to fully acquire San Francisco-based Leanplum, a multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centres and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia, and the Middle East. Combining […]
Martechvibe chats with Jay Dalvi, General Manager, CleverTap about the challenges and trends in the Middle East “A great omnichannel experience is an outcome of a good data strategy. Particularly first-party data is the biggest challenge we see brands face in this part of the world. Being able to collect, manage, and augment your data over time […]
CleverTap, the user engagement and retention cloud platform, has completed the acquisition of Patch, a unique technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps. Patch is designed to provide seamless, contextual, and secure communications between companies and consumers. More importantly, its […]
CleverTap announced superior growth numbers across the Middle East over the past year, fueling its expansion into Turkey. Since launching in the Middle East in 2020, CleverTap has doubled its growth in META by adding 100 new brands to its company portfolio. “Our rapid growth in the Middle East is welcomed with great enthusiasm and […]
