Upwork, the world’s work marketplace, announced that Melissa Waters has joined the company as its Chief Marketing Officer. Waters is an accomplished and award-winning marketing executive with more than 15 years of experience building world-class brands, developing high-performing teams, and driving business impact. She joins Upwork from Meta, where she was global vice president of […]
Acronis, a cyber protection company, announced the appointment of Michael Callahan as its new Chief Marketing Officer. Callahan joins the team with extensive sales and marketing experience, serving in senior leadership roles at companies such as McAfee, HP, and Juniper, and most recently as the Senior Vice President of Global Marketing for Cofense. As Acronis’ […]
Landor & Fitch, the global brand transformation company, has announced the appointment of Jane Bloomfield as Global Chief Marketing Officer. Bloomfield will be responsible for developing innovative new business, marketing and communication strategies across the Landor & Fitch group. She will act as a strategic lead for business development teams, with an overall focus to […]
Hootsuite, the leader in social media management solutions announced that Maggie Lower has joined the company as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Maggie will own the brand’s overall global strategy, demand generation, communications, and events. “As I searched for a CMO to join the company […]
As a run-up to Vibe Martech Fest’s South Africa edition, we put a spotlight on innovative marketing leaders who are transforming and redefining their role, business and the marketing industry in South Africa. Alan Buck Chief Marketing Officer at L’Oréal Alan Buck discovered his passion for marketing during business administration studies. Before joining L’Oréal, Buck […]
Middle East – General Motors Middle East (GM MEO) announced the appointment of Sharon Nishi as new Chief Marketing Officer across the Chevrolet and GMC brands, effective July 1st. Nishi will help continue to transform GM’s Marketing and Customer Experience operations in the region while leveraging the team’s expertise and driving GM MEO’s Ambidextrous Business […]
CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]
New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty. Organizations see dollar-signs – not people – when thinking of their customers according to a new study released today by the Chief Marketing Officer (CMO) Council. While marketers admit their future growth […]
