Martech
A Beginner’s Guide to AI in Marketing
AI can revolutionise data analysis, personalisation, chatbots, and more. Discover step-by-step implementation strategies to enhance your marketing campaigns and drive business growth.
AI can revolutionise data analysis, personalisation, chatbots, and more. Discover step-by-step implementation strategies to enhance your marketing campaigns and drive business growth.
Picking bits from his marketing role at Domino’s Pizza, Mayank Singh presents the perfect culinary analogies to explain the know-how of the different facets of customer experience.
Consumers are generally confident AI can provide faster customer service, but worry about their privacy and whether chatbots can respond to human emotions
OpenAI’s ChatGPT, the viral AI-powered chatbot that can write essays, emails, poems and even computer code, is making waves in the news. Colin Crowley, CX Advisor for Freshworks, shares his thoughts on what the future of chatbots looks like. ChatGPT Will Create A Two-Tier System If ChatGPT becomes more widespread, one wonders how much they […]
A hefty majority, 80 per cent, of consumers report higher frustration levels when it comes to using customer service chatbots, while 72 per cent stated using a chatbot for customer service was a waste of time. Those are top findings from a Uject Inc. research report that polled nearly 1,700 consumers over the past 12 […]
Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]
Chatbots that don’t use an intent architecture tend to generate vague or irrelevant results, and can ignore the thematic expression of the problem
Cyara, provider of the Automated Customer Experience (CX) Assurance Platform, unveiled chatbot testing features with the latest release of Cyara Botium. With Cyara Botium, companies can improve and continuously test the customer chatbot experience across all channels and platforms in all phases of chatbot development. Cyara Botium also addresses the rise in chatbot data breaches […]
Providing self-service to customers empowers them to resolve problems for themselves. Customers don’t always want to get in touch with support. Many prefer to find the answer on their own and move on. To provide excellent customer service, self-service is an important component of your support as long as you back it up with human […]
Chatbots will not replace humans entirely and vice versa, but a mix of the two can enhance customer service