As per industry experts, updating skills is important for employees at the mid and senior levels to have a better knowledge of the latest tools and technologies, regulatory and environmental trends, as well as new management and business practices. We’re back with another researched and curated list of the most relevant courses. Design Thinking: A […]
There is a growing divide between data analysts and marketers when it comes to trusting their data. Almost a third of marketers don’t trust the data they are given to inform campaigns, according to the latest research from marketing data analytics platform Adverity. A number that rises to 41 per cent among their data analyst colleagues—posing […]
C-suite executives should be committed to continuous improvement and upskilling. Martechvibe Learning is back with another researched and curated list of the most relevant courses. Big Data and AI in Marketing University: SDA Bocconi School of Management Professor: Andreina Mandelli Marketers need to adopt new technology that drives efficiency, productivity, and sales. With Big Data […]
Today, companies most value executive skills, and C-suite needs to actively work to improve their skills as the business landscape gets more complex. Martechvibe Learning presents a researched and curated list of the most relevant courses for your ideal executive education programmes. AI Applications for Growth University: Kellogg School of Management Professor: Mohanbir Sawhney Participants […]
The third edition of the region’s biggest marketing technology event has begun. A whirlpool of marketing minds and conversations are set to inspire the industry, especially during the trying times of the COVID-19. With the drastic change in consumer behaviour, digitisation was an expected uphill battle for businesses. However, let’s not call changing consumer demands […]
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
Adobe recently announced that it was one out of two companies recognised as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. As a leader, Adobe received or was among the top scores in the digital experience optimisation, AI/machine learning, technology integrations, product vision, supporting services, partner ecosystem, platform revenue, enterprise customers and […]
