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Over nine in ten Singaporean Business Leaders face Challenges with Brand Experiences
Almost half (47%) of these challenges are related to how connected or disconnected they are from their customers and audiences.
Almost half (47%) of these challenges are related to how connected or disconnected they are from their customers and audiences.
Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]
More than two thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata Consumers Want the Freedom to Control Their Own Brand Experiences With the […]