augmented reality

With scale and credibility sorted, luxury brands are in a unique position to experiment by exploring the versatile possibilities of AR.

If you were to estimate how many ads you see in a day, what would you guess? Industry experts vary in their opinions, but reports range from the average person seeing 4,000 – 10,000 ads per day. That may seem excessive, but when you consider that the average American spends over 7 hours staring at […]

Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual shoes or jerseys. The platform, welcome.swoosh.nike, is in beta and consumers can join starting this month. The brand aims to launch its first digital collection, with member input, in early 2023, […]

AR filters enable every brand to be a media company. But marketers are using it as a tool to get customers hooked to interactive content Augmented reality came into the marketing big picture in 2019 when Facebook and Instagram launched Spark AR, enabling brands to create their AR filters for free. These filters could be […]

Amidst the emergence of the metaverse, which is proving to be a revolution, several hazards to data privacy are emerging The metaverse has evolved from a concept to a looming reality. An idea that debuted on a science fiction novel is already on the verge of revolutionising how businesses, organisations, and the internet run. While […]

For retailers seeking for new ways to amaze their consumers, augmented and virtual reality is a perfect method to accomplish that. You saw a dress online that you really like. But you have doubts. Will it suit you? And even if it does, will it be what you have imagined? Enter AR-enabled shopping apps that […]

Snap announced an array of new features across its platform at its annual Snap Partner Summit Snap’s AR community is building real businesses using Snap’s technology. These developers across the world have built over 2.5 million Lenses that have been viewed over 5 trillion times. To help support further AR innovation, Snap introduced features, including […]

Salesforce recently added several services, field service, and marketing cloud features, including artificial intelligence-powered conversational intelligence, mobile augmented reality, and customer data platform innovations. Service Cloud innovations include New Service Cloud Voice telephony partners that give customers more choice in using Service Cloud Voice and enable AI for their teams. Salesforce partners will introduce telephony […]

Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]

VR ads in metaverses can be a great way of raising revenues, and many ad giants have already sensed it Metaverse, which translates to  “a universe beyond”, is now being called the future of the internet, made up of multiple shared 3D virtual spaces. As it stands today, the metaverse will comprise multiple interoperable virtual […]