Lytics, a customer data platform (CDP) that improves marketing outcomes using first-party data, recently announced the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the introduction of fully supported connections to data […]
MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced today that it has closed a $12 million growth financing led by Argentum and Bridge Bank MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalised messaging across various marketing channels, at […]
New Data Engineering, Data Lake, and Enterprise Data Warehouse solutions from Informatica are now available on AWS. Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web Services (AWS) solutions, including Amazon Redshift, Amazon EMR, and AWS Glue recently at AWS re:Invent 2019 in Las Vegas. These new […]
