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IBM Joins Forces With Nielsen Global Consumer Business To Expand Data Targeting Offerings For Marketers
AI-Enabled Targeting Solution Combines Weather Intelligence, Location and Point-of-Sale Data to Create Actionable Insights for Marketers IBM today announced the launch of Watson Advertising Weather Targeting, a new suite of triggers designed for marketers to help them make the connection between weather and product sales actionable at scale without the use of third-party cookies or […]
