adverity

By harnessing the power of generative AI, Adverity ensures customers can most effectively manage and use their data at scale.

The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]

This partnership will enable marketers to connect their data to help improve their marketing and brand performance. Neustar, a TransUnion company, announced its partnership with integrated data platform provider Adverity. This partnership will enable marketers to connect their data to help improve their marketing and brand performance. This partnership will help companies measure marketing performance […]

Adverity, providers of a data and analytics platform for marketing, sales and eCommerce teams, has launched on Google Cloud Marketplace. Google Cloud customers can now access Adverity’s data integration capabilities directly within Google Cloud Marketplace and combine multiple data sources from previously isolated streams into one clear and concise dashboard. The Adverity platform is underpinned […]

The global marketing technology (MarTech) sector is now valued at $121.5 billion, as the landscape rapidly evolves. Investment in the sector is increasing year after year causing significant growth. We bring you the latest investment news in the space. November Lusha Raises $205 Million For Global Expansion Plans Israel-based B2B intelligence company Lusha completed a […]

Adverity, a marketing analytics platform, recently announced that it has closed a $120 million series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round. Adverity’s mission is to transform marketing performance through intelligent data-driven insights. The Vienna-born business has seen a 120 per cent client […]

–Adverity, a leading force in marketing data intelligence and business ready data, today announced a Series C financing round of $30 million, bringing the total amount raised to $50 million.  The latest funding round is led by Sapphire Ventures, a Silicon Valley-based venture capital firm, whose prior investments have resulted in more than 55 exits […]