In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Adobe is also partnering with Google to bring Firefly and Express to Bard, Google's experimental conversational AI service.
2022 is off to a flying start. From metaverse and experience cloud to Amazon’s Alexa and Cisco’s Webex going to the Moon, we’ve been keeping an eye on all the top tech news and releases, many of which might shape the trends and stories that will occupy us in the days ahead. Catch up on […]
Adobe unveiled several new Adobe Experience Cloud offerings to help retailers deliver personalised experiences that seamlessly transition between online and in-store. These new product innovations enable flexible payment options, turn physical stores into pickup points so purchases can be delivered faster, allow connections with customers via mobile, and provide seamless experiences from browse to buy. […]
Adobe and Major League Baseball (MLB), announced a major expansion of their partnership to reimagine fan engagement, powered across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Sign. The partnership will empower MLB to bring new personalised, seamless experiences to its millions of fans. Fans will feel a part of the ballpark atmosphere from wherever […]
Leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy, Adobe said in a statement. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimise […]
Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, […]
C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. today announced the launch of C3 AI® CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives […]
Initial Focus on Regulated Industries Using Hybrid Cloud Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across […]
Adobe recently announced that it was one out of two companies recognised as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. As a leader, Adobe received or was among the top scores in the digital experience optimisation, AI/machine learning, technology integrations, product vision, supporting services, partner ecosystem, platform revenue, enterprise customers and […]
