CleverTap Expands Into the Middle East to Strengthen Global Presence

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User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers

CleverTap, a leading AI-powered customer lifecycle and user retention platform, today announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are just a few of the new brands leveraging CleverTap’s platform to help engage, retain and grow their users. By expanding into this new market, CleverTap builds upon its global footprint and strengthens its ability to serve its worldwide customer base.

Also Read: CAFU Appoints New CMO to Support Rapid Expansion

“CleverTap’s continued growth in key global markets underscores our commitment to providing both global enterprises and local businesses with the tools they need to effectively drive marketing campaigns and increase user engagement and retention as growth drivers,” said Malay Harsha, head of marketing, Middle East, Turkey, and Africa, CleverTap. “With our expansion into the Middle East, CleverTap is well-positioned to enable current and future customers to build loyal relationships that drive revenue growth.”

As the leading AI-powered, omnichannel marketing platform for the enterprise, CleverTap is designed to help marketers retain users and maximise user lifetime value. Offering a unified approach to address common challenges such as data silos, CleverTap delivers real-time, individualised marketing messages based on customer behaviour—instead of merely a static user profile—and allows businesses to quickly experiment, learn and optimise mobile application strategies for increased user engagement and retention.

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“CleverTap has made tremendous progress in expanding the reach of its innovative user retention solution,” said Anand Jain, co-founder and chief strategy officer, CleverTap. “We are thrilled to continue to provide new ways for our expanding global customer base to better engage with their customers and deliver innovative and transformative customer experiences.”