The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6.
The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who gained valuable insights and strategies from global experts like Scott Brinker, David Raab, and Steve Lok.
The conference opened with a keynote session by MarTech guru Scott Brinker, who noted that new-age marketers need to embrace change continuously. “The new rules of marketing technology are simple: centralise, automate, then decentralise, and lastly humanise everything you can. This may seem like opposing ideas, but let me explain. We need to centralise content repository or brand-approved templates, but decentralise blogging and landing pages produced by many teams in our CMS.” commented Brinker, Editor, Chief Marketing Technologist Blog, and VP Platform Ecosystem, Hubspot.
While investing in marketing technology to drive tech-laden campaigns is fast becoming the norm in the Middle East, many companies are failing to invest in the right technology for their needs. Highlighting this, Raab, CEO and Founder of the CDP Institute presented an insightful talk on How Not to Pick Marketing Technology. He also hosted a workshop on the second day of the summit that talked about making the most of one’s Customer Data Platforms.
Steve Lok, Global Head of Martech, Freshfields Bruckhaus Deringer, presented a case study from his past experience as the Global Head of Martech at The Economist
Vikram Krishna, EVP and Head of Group Marketing & Customer Experience of Emirates NBD, Steve Earl, Senior Director of Product Marketing at Oracle Customer Experience Cloud, were other notable speakers. Well-known marketing and customer experience consultant in the region, Namrata Balwani’s session included a lesson on personalisation.
Apart from these, Jitendra Kanojia, Head – Customer Analytics and Omnichannel, fbb, India; Kashif Siddique, CX Solutions Consultant, SAP; Avadhoot Revenkar, Chief Growth Hacker & Product Evangelist, Netcore Solutions; Raghav Kumar, Head of Customer Marketing, Regional Marketing Lead, CleverTap, and others also presented informative talks at the conference.
The discussions included topics like customer-centric marketing, harnessing data and analytics to personalise customer experience, and the changing role of the CMO.
The conference concluded with a panel discussion on Middle East state of MarTech Maturity with Scott Brinker, David Raab and Steve Lok, moderated by Ravi Raman. The discussion also covered what marketers from the region could learn from their global counterparts.
The Vibe Marketers Fest 2019 was presented by Oracle in association with MarTech Vibe. Other sponsors include SAP, Manthan, Intercom, Netcore, CleverTap, Tealium, e-Cens, ObservePoint, Exponea, and Insider.