Salesforce Named a Leader in Data Management Platforms by Forrester Research

Salesforce Named a Leader in Data Management Platforms by Forrester Research

Salesforce, the global leader in CRM, announced that the company was named a leader by Forrester Research in its report, The Forrester Wave™: Data Management Platforms, Q2 2019.

Salesforce’s Data Management Platform (DMP), Audience Studio, is part of the Salesforce Marketing Cloud, which enables marketers to know, personalise and engage their customers across every touchpoint. Audience Studio provides marketers with a platform to capture customer data, segment audiences with Einstein AI for engagement across all channels and gain a better understanding of customer preferences.

“The combination of customer expectations for personalisation and transparency when it comes to their data is the reality for today’s marketers,” said Bob Stutz, CEO of Salesforce Marketing Cloud. “Marketing Cloud Audience Studio provides built-in consumer consent controls, advanced audience segmentation with the power of Einstein and extends activation beyond programmatic advertising to all digital marketing channels.”

Salesforce Marketing Cloud is the leading digital marketing platform. With Salesforce Marketing Cloud, marketers can know their customers, personalise marketing with Einstein, engage with them across email, mobile, social, digital advertising and more, and analyse the impact to improve campaign performance.

Salesforce Positioned in the Leaders Quadrant of the 2019 Magic Quadrant for the Thirteenth Consecutive Year by Gartner

Earlier this month, Salesforce had announced that for the thirteenth consecutive year, the company had been positioned by Gartner, Inc. as a Leader in its June 2019 Magic Quadrant for Sales Force Automation.

Vendors were evaluated for their ability to execute and completeness of vision. Salesforce is also rated #1 in the Sales segment worldwide based on 2018 total software revenue, holding a 32% share of revenue in the Sales segment, according to Gartner.

“Today’s sales cycles are fast-paced, and demanding—and the only way to create personalised buying experiences for every customer is by leveraging artificial intelligence,” said Adam Blitzer, EVP & GM, Salesforce Sales Cloud. “With Einstein artificial intelligence, every field rep and inside salesperson has access to AI-driven predictions, insights, automation and recommendations to be more productive, from prospecting to closing deals and invoicing.”

Einstein Artificial Intelligence powers a new level of automation in Sales Cloud that enables every sales representative to drive deeper relationships and better serve customers.

Gartner defines sales force automation (SFA) as “systems that support the automation of sales activities, processes and administrative responsibilities for organisations’ sales professionals. Gartner considers SFA to be a foundational technology, implemented to automate an organisation’s core sales processes.”


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