Salesforce, the global leader in CRM, announced that Gartner, Inc. has, positioned Salesforce as a Leader in its 2019 Magic Quadrant for Multiexperience Development Platforms (MXDP).
“The Fourth Industrial Revolution demands every company meet their customers and employees, wherever they may roam,” said Sarah Franklin, EVP & GM of Platform, Trailhead & Developers at Salesforce. “Salesforce is an industry leader in delivering the tools necessary to build multiexperience apps with clicks or code — empowering brands to be more engaged with their customers, and employees to be more productive.”
According to Gartner, “Mobile apps, progressive web apps, conversational apps and immersive apps are among the many types of application that people use to interact with and within digital businesses. This Magic Quadrant will help application leaders assess vendors of MXDPs, which enable the development of these types of apps.”
Why is multi-experience development a strategic priority for IT and business decision-makers?
The way people live and work is becoming more intelligent and connected than ever. Data is accessible on any device, and there’s no shortage of ways in which information is consumed – from mobile to voice, hands-free and beyond. To support the full spectrum of data consumption, Multi Experience Development Platforms need to support new engagement modes across all channels, including AI and automation services, integrate customer context, and deliver engaging experiences to both professional and citizen developers.
Why is multi-experience development a strategic priority for Salesforce?
Did you know that 64 per cent of customers has used multiple devices to start and complete transactions? (Source: “State of the Connected Customer,” Salesforce Research, June 2019). “At Salesforce, we believe the convergence of AI, voice, web, and mobile will be the biggest shift in customer behaviours that will also change how vendors think about experience development. That’s why the Salesforce Platform empowers brands to be more engaged with their customers, and employees to be more productive with clicks or code,” writes Shannon Duffy of Salesforce.
What experiences is the Salesforce MXDP supporting?
- The Salesforce platform offers a number of ways to easily build and deploy mobile apps with low-code or pro-code resources including Salesforce Mobile tools, Lightning Web Components, Salesforce Mobile SDK, or highly specialised Heroku apps
- Modern Web Apps can be built using an experience builder that leverages the Salesforce metadata model and services of Salesforce to create modern, responsive apps
- 68% of IT leaders believe voice technologies will be a key part of their business processes within two years. (Source: “Enterprise Technology Trends,” Salesforce Research, May 2019) That said, Salesforce supports building of conversational apps for voice and bots, leveraging Einstein’s intelligent service. These bots can be wired into SMS, other messaging services, and devices like the Alexa.
- The Salesforce Mobile SDK has support for ARKit that allows you to deliver immersive experiences and Salesforce Wear developer pack are the tools that help in creating wearable apps, all connected to Salesforce data.