Quantzig Releases Paper on Social Listening to Improve Customer Engagement

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Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries.

Social listening helps businesses to monitor their brand’s social media channels for any customer feedback and direct mentions of their brand. Also, it helps to monitor discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.

A detailed analysis of online reputation is crucial for businesses to succeed in the long run, without which any brand cannot sufficiently meet the needs of its customers. Social listening helps in finding root causes behind social conversations and helps in implementing long-term strategy changes.

Quantzig is well-known for helping its clients for over 15 years with its end-to-end analytics capabilities. The company’s web and social media analytics solutions are designed to help businesses analyse the effectiveness of company communications and customer interactions on different digital marketing platforms, including website, social media presence, and mobile marketing.

Also Read: Luminoso Launches New Capabilities to Accelerate Customer Feedback Analysis

Social listening can help businesses to discover what their current and potential customers feel about their brand and what they are interested in. The catch here lies in turning this information into specific marketing strategies that will help businesses target potential customer groups.

Benefits of Social Listening

• Improve CX

Social listening helps companies to improve customer experience by helping them understand better the needs and interests of their customers. By gaining insights from social media platforms, brands can effectively respond to the queries and concerns of their customers in real-time. Furthermore, this can help in enhancing customer experience and loyalty.

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• Keep an eye on the competition

Tracking your competitor’s digital footprint is crucial to stay ahead of the curve. Social listening can help companies to keep track of competitors’ marketing strategies and actions. Analysing market conditions from a competitor’s viewpoint can help businesses to analyse the key metrics to success while avoiding misconceptions.

• Market your products through industry influencers

Most of the social media listening tools used today offer a new feature called ‘social influencer’ using which brands can identify people who are already interested in their brand and offer free products or an early trial, while also tracking buzzwords relevant to the product or industry.