Potenza Inc., a full-service marketing and advertising company, announced the launch of 360°ia, an innovative MarTech company that specializes in marketing automation and business intelligence.
360°ia is built on the success of Potenza’s 360°™ platform, which was first launched in 2015 as ReturnFlight™. It is a marketing automation and attribution platform that identifies consumers that are in the market to buy specific products before they start the purchasing process.
Potenza CEO and founder Frankie Russo says 360°ia is where the future of marketing is headed.
“Intelligent automation, which is what the ‘ia’ in 360°ia stands for, is what today’s businesses need to thrive in highly competitive markets and in a climate where every advertising dollar must be accounted for,” Russo explains.
This new company, 360°ia, brings together the 360°™ platform, Potenza’s former digital advertising team, and a uniquely-trained team of MarTech software experts, to deliver an exceptional technology and media company for marketers.
“The power of 360°’s intelligent automation combined with our digital marketing experts will deliver the highest results for our users, connecting them with who’s buying before they buy,” Russo said.
The 360°™ platform utilizes a proprietary data mining and scoring system to automate highly-customized marketing campaigns for each consumer while creating a multi-touch attribution profile to measure a more true ROI from each client’s marketing and advertising efforts.
“Last year 360°™ came out and it was a technology product. It was so successful we realized it made the most sense to take those enhancements and create a new company that encompassed our existing software and our digital ad agency,” said Russo.
“Once the objectives of 360°ia became clear, we quickly realized to maximize our effectiveness we could not run 360°ia under the same company as Potenza’s traditional ad agency model.”
“The platform, and now the company, will help our business users grow their business while minimizing wasted marketing costs and pinpoint where they are getting their best ROI,” said Russo.
In 2018, Potenza’s 360°™ platform, won an AWA Award (Automotive Website Award) for best in class Marketing Automation.
360°ia will maintain offices in Lafayette, La. and Visakhapatnam, India.