Oracle has been named a Leader in Gartner’s 2019 Magic Quadrant for Multiexperience Development Platforms report.
Previously, Oracle was named a Leader for two consecutive years in the Magic Quadrant for Mobile App Development Platforms (MADPs).
The Multiexperience Development Platforms report states, “mobile apps, progressive web apps, conversational apps and immersive apps are among the many types of application that people use to interact with and within digital businesses.” Multiexperience platforms are integral for enterprises as customers traverse a myriad of digital interactions and touchpoints, capabilities which Oracle delivers successfully via its robust and innovative services that include Oracle Mobile Hub, Oracle Digital Assistant, Oracle Content and Experience and Oracle Visual Builder.
“We believe being recognised as a Leader in this multiexperience category underscores Oracle’s strength and continued innovation,” said Suhas Uliyar, vice president, product management, Oracle. “The digital user experience is now multi modal and has moved beyond just mobile and web apps, and if enterprises want to meet customers where they are, whether that is through chat, voice or through wearables, it’s imperative for enterprises to invest in integrated multiexperience development.”
Gartner estimates that “by 2023, more than 25% of mobile apps, progressive web apps and conversational apps at large enterprises will be built and/or run through a multiexperience development platform.” Enterprises seeking to deliver intelligent multi-channel experiences can rely on the Oracle Cloud Platform, which provides a secure set of comprehensive, integrated cloud services to rapidly build new applications and extend existing cloud and on-premises applications.
Oracle’s multiexperience development platform delivers on the promise of an intelligent automated digital business by using the power of machine learning of the Oracle Digital Assistant, Oracle Mobile Hub, Oracle Visual Builder and Oracle Content and Experience to enable rapid delivery of innovative, intelligent and consistent experiences across any channel of choice—web, mobile, conversational, even voice and AR/VR. Whether looking to add new capabilities to extend applications or creating innovative ways to support brand new business models, Oracle’s Cloud services enable rapid app development at scale with strong built-in machine learning algorithms, pre-built templates, a vast library of integration adapters and an open platform with a robust API catalogue.
Earlier this month, Oracle was named a Leader in the IDC MarketScape: Worldwide Retail Price Optimization Applications 2019 Vendor Assessment. The list includes price optimisation vendors focused on the B2C business model based on their client base, use of advanced analytics, machine learning and artificial intelligence (AI), and prominence on enterprise retailers’ buying shortlist.
The IDC MarketScape report notes that “that traditional retail planning, of which life-cycle price optimisation is a key part, has run its course. We’ve defined next-generation retail planning as curated merchandise orchestration (CMO). CMO is the central nervous system of enterprise and ecosystem signals that harmonises its own and adjacent processes from design to delivery. Pricing spans the curating and orchestrating sides of CMO as a flywheel to create sufficient demand and efficient sell-through of inventory.” In the report, IDC recognised Oracle for their in-depth expertise and technology assets in complementary merchandising and supply chain planning analytics, execution, and operations as well as its omnichannel commerce platform.