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MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced today that it has closed a $12 million growth financing led by Argentum and Bridge Bank

MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalised messaging across various marketing channels, at scale. 

In connection with the financing, Walter H. Barandiarán, Managing Partner at Argentum, has joined MessageGears’ Board of Directors.

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MessageGears’ platform removes common data access challenges for enterprise brands such as Expedia, Rakuten Rewards, Chick-fil-A, T-Mobile and OpenTable, and has helped them gain a reputation for being at the forefront of innovation in a relatively stale, mature industry.

“Our technology enables brands to develop deeper relationships with millions of customers, and we’re proud and excited to work with Argentum to continue to disrupt this industry.”

MessageGears’ solution leapfrogs their competition by being the only customer marketing platform available that connects directly to their modern data warehouses like Snowflake, Google BigQuery, Amazon Redshift and Microsoft Azure. This removes a critical barrier that currently exists for enterprise marketers.

“This funding will help us continue to revolutionise the customer marketing landscape for enterprise brands”, said Roger Barnette, MessageGears’ CEO. 

“Our technology enables brands to develop deeper relationships with millions of customers, and we’re proud and excited to work with Argentum to continue to disrupt this industry.”

In addition to its core cross-channel messaging offering, MessageGears has recently launched new products Segment and Engage to round out its platform and make it easier for marketing teams to create dynamic audience segments and real-time “moments-based” campaigns without I.T. assistance.

 The company will utilise the new funds to expand resources in engineering, customer support, sales, and marketing.

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“The hidden costs of data friction, including data out-of-sync, time-consuming data management, and maintaining data security and privacy, continue to hobble the marketing industry, creating challenges for marketers to seamlessly personalise messages at scale,” said Walter Barandiarán. 

“Their unique hybrid architecture, with a direct data access layer to enterprises’ modern data warehouses, solves critical challenges for large brands that need to communicate effectively with their customers. We are thrilled to be partnering with MessageGears to help them scale.”