Marketing Operations Survey 2020

Marketing Operations Survey 2020

Unlock our 4 step framework to maximise the efficiency of marketing operations

Marketing operations leaders are becoming increasingly common. Gartner research says 49% of surveyed marketers have a marketing operations leader in at least one team.

As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations. 

Also read: Interview with Hande Cilingir, Co-founder and CEO, Insider

The Marketing Operations Survey 2020 dives deep into a 4 step marketing operations framework that can help enhance your organisation’s marketing efficiency, effectiveness, and work methods. 

State of MarTech Report

Download this research to learn how to:

  • Develop an effective marketing strategy to frame marketing ops leaders’ current role’s scope and operational KPIs
  • Identify and fix the biggest marketing operational loopholes.
  • Optimise marketing work management platforms and operational martech to match the needs of your marketing organisation


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