Insights-led Engagement for the Mobile First Customer

Insights-led Engagement for the Mobile First Customer

MoEngage is the youngest company and the only ‘Strong Performer’ to be featured in The Forrester Wave: Mobile Engagement Automation, Q3 2020

MoEngage is also the youngest company to be recognised in the 2018 and 2019 Gartner Magic Quadrant for Mobile Marketing Automation. 

MoEngage announced that it’s insights-led customer engagement solution has seen rapid adoption by customer-obsessed growth and marketing teams in several large enterprises across the globe. 

MoEngage enables brands to gain insights into customer behaviour and then engage them with personalised messages across mobile, email, and the web.

The product has seen rapid adoption from large enterprises such as Landmark Group, Mashreq Bank, Apparel Group, Almarai, AMC Theatres, Samsung, McAfee, Deutsche Telekom, Flipkart, OYO, and more. 

It is also the youngest company to be featured in The Forrester Wave™: Mobile Engagement Automation, Q3 2020.

A free copy of the Forrester report is here.

Raviteja Dodda, Co-founder & CEO, MoEngage said:

We believe that mobile-first customer expects brands to understand them and deliver personalised experiences across their lifecycle

“Unfortunately, marketing and product teams struggle to meet these expectations as most tools only provide campaign automation and reporting. They do not deliver insights into behaviour, which can help brands craft personalised messages.”

“In fact, Forrester recommends in the report that brands “look for vendors that can factor in customers’ past engagements and behaviours to improve personalisation in the form of featured products, message content, message format, and channel“.  

Dodda added, “This is a powerful validation of MoEngage’s insights-led engagement solution for the customer-obsessed teams who like to deep dive into customer behaviour data and then engage them across all channels.”

I am pleased that the Forrester report highlights our strengths in advanced engagement automation and practical applications of advanced analytics.

Our proprietary engine,  Sherpa, which analyses behavioural data and test results for automated decisioning has also been referenced in the report.

Processing over 60bn customer interactions and delivering over 50bn messages to 500m customers every month, MoEngage is one of the fastest-growing companies in this space and is one of the highest-rated by customers on leading analysts websites such as Gartner Peer Insights and G2.com.

About MoEngage

MoEngage is an intelligent customer engagement platform, built for the customer-obsessed marketers and product owners. 1000+ customer-obsessed brands across 35 countries use MoEngage to send 50 billion messages to 500 million end consumers every month. With offices in 9 countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. In the recent G2’s summer reports, MoEngage was also named a leader in the Mobile Marketing and Marketing Automation categories. 

 

Continue Reading..