Influencer Fraud is a USD 1.3 Billion Racket, Finds a New Study

Influencer Fraud is a USD 1.3 Billion Racket, Finds a New Study

The Lilian Raji Agency recently released the “Influencer Fraud: Weeding Out The Fakers, Liars and the Delusional” e-book.

It contains detailed guidelines to help companies protect their marketing budgets from influencer scammers.

The e-book shows companies how to recognise deceptive practices of fake influencers while still benefiting from opportunities created by the right influencer marketing relationships.

Ever since the study, “Brands Whose Instagram Sponsored Posts Had Highest Fake Follower % (>$10k Spend)” was released last year, concern over influencer fraud has dominated headlines.  Professor Roberto Cavazos of the University of Baltimore‘s most recent study discovered companies are being deceived out of $1.3 billion annually by fake influencers. As a new industry rises of companies who charge exorbitantly to vet influencers, communications expert, Lilian Raji, President of The Lilian Raji Agency, believes it’s up to companies to evaluate influencers themselves. With the release of her free new e-book, “Influencer Fraud: Weeding Out the Fakers, Liars and the Delusional,” companies now have an indispensable resource to do just that.

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“At its best, influencer marketing can be an invaluable strategy for brands to create authentic relationships with their customers, but only when it’s done correctly,” said Raji. “When we work with clients on influencer marketing strategy, we execute an exhaustive process to ensure our influencer candidate recommendations are free of potential fraudsters.  This e-book represents our playbook for safeguarding our clients’ dollars.”

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“Influencer Fraud: Weeding Out the Fakers, Liars and the Delusional” provides companies step-by-step instructions on how to vet influencer candidates and keep their marketing dollars from contributing to the growing influencer fraud racket.

Every influencer fraud tactic, along with telltale signs, is addressed in detail — from the most common practice of buying fake followers, to the more sophisticated techniques of botting, using social media pods and alleging fake sponsorships.

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The e-book details why having too many international followers can be evidence of fraud; when having thousands of real followers doesn’t necessarily mean that influencer will deliver a return on investment; and how even legitimate influencers can still be scammers. The appendix includes The Lilian Raji Agency’s popular “Influencer Marketing Toolkit,” guidelines and templates to launch an effective influencer marketing campaign.

For more details on this e-book, click here.

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