Evergage announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalisation Engines.
Evergage placed in the highest overall position for ability to execute in the Magic Quadrant. The Magic Quadrant for Personalisation Engines is now in its second year, with Evergage being recognised as a Leader in both reports.
According to the 2019 Magic Quadrant for Personalisation Engines: “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with an easily understandable and attractive pricing model that supports proof of value, incremental purchases, and enterprise scale. In the modern personalisation engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must also demonstrate that it is not focused only on current execution. It must have a robust roadmap for solidifying its position as a future market leader, thus protecting the investment of today’s buyers.”
Gartner defines personalisation engines as “software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce and customer experience (CX).”
Evergage CEO Karl Wirth said: “We did it again! Being named a Leader for two straight years is strong validation – we feel – of Evergage’s vision and strategy. We also believe that being positioned highest for the ability to execute reflects the measurable results our customers achieve every day with the Evergage platform, along with our commitment to helping them achieve those results.”
Wirth continued: “We believe that effective personalisation needs to ‘connect the dots’ – reflecting each person’s cumulative and current activity, and in-the-moment intent. Because we purpose-built Evergage as a personalisation engine with a customer data platform (CDP) at its core, Evergage is uniquely positioned to help companies amass, interpret and act on vast quantities of deep data. The result is personalisation in true real time, at the individual level – increasing loyalty, engagement and conversions.”
Working with companies including Carhartt, Citrix, Lenovo, Walmart Mexico and many more, Evergage delivers personalisation to billions of people worldwide. Combining Evergage’s in-depth behavioural data, machine-learning algorithms and predictive analytics with data from existing systems, Evergage powers individualised experiences across websites, email, web and mobile apps, onsite search, online ads, social media, call centers and in stores/branches.
Evergage was also recently named a Leader in the G2 Grid® Report for Personalisation Engines, reflecting the voice of unbiased and authenticated user reviews – with Evergage earning the highest customer satisfaction rating of all solutions included. Earlier this year, Evergage earned a gold Stevie® Award in The American Business Awards® for improving personalisation with artificial intelligence (AI), and announced numerous other key milestones.