Retail Marketing Technology Company Identified by Gartner as Innovative, Impactful and Intriguing
Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced that it has been included in the 2020 list of Cool Vendors in Multichannel Marketing by Gartner.
Gartner’s Cool Vendors are companies, named annually by the research company across a variety of categories, that offer a technology or service that is “innovative — enables users to do things they couldn’t do before; impactful — has or will have a business impact, not just technology for its own sake; and intriguing — has caught Gartner’s interest during the past six months.”
Bluecore’s AI applications are backed by a patented retail data model built to auto-generate completely personalised cross-channel campaigns at scale by curating products, content, and offers, specific to each shopper a brand interacts with.
This shopper-specific personalisation is based on a trifecta of insights unique to Bluecore’s data model:
1) consumer identity,
2) shopper behaviour, and
3) real-time changes to retailers’ product catalogues.
According to the report, “Data collection and profile unification persist as hurdles for many multi-channel marketers. Nearly six in 10 (58%) of respondents indicated that deploying integrated customer data to drive multi-channel marketing execution was a moderate or significant challenge.”
The report also states, “AI/ML capabilities that enable better predictive decision making are an increasingly central component of martech solutions serving multi-channel marketing use cases.”
Bluecore’s unified technology allows retailers to identify and understand customer and product data and automates decisions around the recommendations that will convert for individual shoppers.
The platform’s AI additionally responds autonomously to implicit consumer feedback on, and preferences around, frequency and type of communications shoppers want to receive across channels from retail brands.
Its artificial intelligence solutions have seen rapid adoption by retailers, with over 70% of clients, including Jockey, Lane Bryant and Hammacher Schlemmer, now deploying its current AI.
“In this increasingly direct to consumer world, retailers need technology that moves at the speed of the consumer; being recognised as a cool vendor that crosses market categories is a nod to the vision that we anticipated nearly a decade ago,” said Max Bennett, Co-Founder & Chief Product Officer Bluecore.
“Our ability to uniquely connect retailers’ robust product catalogues to shopper behaviour and reinforces the core capabilities necessary to successfully scale efficiency and performance across digital channels as the industry sees a wave of change.”
Bluecore’s inclusion in the Gartner Cool Vendors report comes on the heels of new innovation at Bluecore, including the introduction of its success-driven pricing model and recent release of its customer acquisition and e-commerce personalisation solution, Bluecore Site™.
Gartner, “Cool Vendors in Multichannel Marketing,” Noah Elkin, Benjamin Bloom, Joseph Enever, April 17, 2020.
Gartner, “Gartner Reveals 2018 Cool Vendors That Merge Technology and Business”, July 24, 2018.
Bluecore is a marketing technology company that’s reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers. Through its patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, brands are now able to personalise 100% of communications delivered to consumers through their email and e-commerce shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue, and increasing customer retention, lifetime value and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops.
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