Adobe announced that it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Commerce Platforms” research report.
Adobe (Magento) has been evaluated as a Leader in the report following its acquisition of the Magento platform in June 2018. This is the third consecutive year that Magento Commerce has been named a Leader. The report evaluated 13 vendors based on their ability to execute and completeness of vision.
“Commerce has taken a defining role in the overall brand experience in virtually every industry today. As consumer expectations evolve, it’s imperative for merchants to successfully leverage business and customer insights to deliver shopping experiences that truly feel effortless,” said Jason Woosley, vice president, Commerce Product and Platform, Adobe. “To us, being named a Leader is an unequivocal acknowledgement of the strength of our commerce platform to help brands realise their experience-driven commerce visions.”
Magento Commerce, which powers Adobe Commerce Cloud, is the leading ecommerce platform for brands of all sizes that support B2B, B2C and B2E use cases. It is enhanced by a burgeoning ecosystem of developers, technology partners and system integrators that work cohesively to empower companies of all sizes to innovate and scale their commerce experience effectively. Adobe Commerce Cloud, part of Adobe Experience Cloud, deeply integrates with Adobe Analytics Cloud, Adobe Marketing Cloud and Adobe Advertising Cloud to provide a highly customizable end-to-end platform that enables brands to manage, personalise and optimise the commerce experience across every touchpoint. Industry-disrupting brands like HP Inc., AB InBev, Watsco, Easy Spirit and many more rely on Magento Commerce and Adobe Commerce Cloud to connect with their shoppers and deliver the best commerce experience possible.
“With customers ranging from consumers shopping for the perfect home printer, to businesses looking to conquer their IT challenges, we needed an agile and flexible ecommerce solution that would get us to market rapidly across multiple geographies and customer touchpoints,” said Gillian Campbell, Head of Omni-channel Strategy and Operations, HP Inc. “With Adobe Commerce Cloud, we were able to effortlessly support multiple stores across regions, while personalising the experience based on the customer’s ecommerce culture.”