How to Leverage Social Media Advertising

How to Leverage Social Media Advertising

42% of the total world’s population is on social media making it a crucial component in today’s digital landscape. It is one of the primary elements of marketing and an essential tool in building a successful brand.

Ranging from influencer marketing to the ads based on predictive analytics, social media platforms are now a critical aspect that brands can’t ignore. Here are some strategies to leverage social media advertising to increase brand recognition:

Start Early

The best way to get customers to recognise your brand is if you make efforts to reach them early. The primary element of brand recognition is creating brand awareness.

Start by making your brand’s social media accounts on different platforms well before you have the product ready. The sooner you start advertising your services, the more you will be able to engage with more customers.

A Global Web Index report revealed that each person spends an average of 2 hours 22 minutes on social networks and messaging. By engaging with your target audience early in the process, you can analyse responses, study behavioural patterns, work on your existing business models and strategy to make it more engaging and efficient.

You can roll interesting offers, membership deals, and surveys that allow them to express their opinion on features. Creating brand awareness will significantly impact your brand recognition and make it easier for consumers to identify and connect with your brand instantly.

Share High-Quality Content

There’s an abundance of content on social media platforms now, but you need to ensure that your brand stands out. Right from the quality of the images you share on your Instagram handle to the brand storytelling YouTube videos you make, make your content rich!

54% of social browsers use social media platforms to research products.

If your content is well-researched, educates or inspires, fits the interests of your target audience and provides value, consumers will remember your brand. There are many ways to create powerful content for improving your brand recognition.

Use relevant hashtags on Instagram and Twitter when sharing posts. They improve your post’s visibility and make it more searchable.

Instagram has over 1 billion active users and there are 500 million daily stories actives. Leverage its power to reach out to your target audience.

Master Customer Service

Customer service is the backbone of brands that helps them retain customers and extract better value. By providing top-notch customer service, a brand can recoup customer acquisition costs and build a loyal customer base.

Happy customers are more likely to spread the good word about your brand to their co-workers, friends, and family. According to research, about 77% of customers have shared their positive brand experiences with others. It increases your brand’s credibility and makes it more trustworthy.

Additionally, your customer service team can build real connections while answering queries or assisting customers with a problem. Delivering personalised value to your customers will make them happy and more content.

Almost 93% of consumers are more likely to make repeat purchases with a brand that offers excellent customer service. Your customer service team can influence customers to recognise brand strengths and generate a sense of inner-connection that makes them stick with you for a long time.

Also Read: Top 5 Social Media Technology Trends in 2020

Provide Valuable Services

As you start to create quality content that provides value for your customers and leads, you build authority and credibility with your target audience. Use AI tools to study behavioural patterns based on customers’ past actions and determine what kind of content they’re most likely to engage with.

50% of customers have switched a brand for their competitor who was able to deliver better services and satisfy their needs. It is important that you stay abreast with your competition and exceed the expectations that you set for your customers.

Deliver personalised recommendations that provide value to your customer’s needs. Discover in-depth insights by monitoring their engagements with your social media accounts. Provide valuable services that are not solely intended for generating revenue but also for providing real-life value to your customers.

A recent famous campaign in the UAE that received love from all over the world was created by Etihad Airways. The company set up fridges in the emirates where locals would come and fill them with food for those in need. The brand left no stone unturned in providing visibility to the campaign on an international level, it also transported these Ramadan Fridges to other countries to promote the act of kindness.

Invest In Paid Marketing

When it comes to social media, you cannot overlook the advertising opportunities that these platforms offer. Whether it is Facebook Ad Campaigns or Instagram Ads, social media advertisements provide a wide reach based on your budget.

A recent ad campaign by Telecom Egypt included local celebrities Karim Abdel Aziz and Maged El Kedwany with a storyline showcasing the provider’s extensive data coverage. The marketing campaign video led to a massive 850% increase in engagement with the brand which is quite phenomenal.

Moreover, you can also opt for influencer marketing, one of the latest and trending marketing methods. Social media influencers are people who have garnered a large following and have built personal connections with their audience. In the past year, Influencer marketing has been the fastest-growing customer acquisition method including email marketing, paid and organic search.

Influencer marketing had started as a 1.7$ billion industry in 2016, and it is now expected to become a $6.5 billion industry by 2020. Influencers have an amazing talent to produce engaging, attractive and relevant content that appeals to their followers.

Also Read: 6 Reasons Why Brands Must Invest in Social Media Advertising

Takeaway

Brand recognition drives customers’ engagement and is helpful in making your brand stand out in the competition. It promotes brand awareness and relatively increases customer acquisition. You can use the power of social media platforms to create brand recognition for your company via paid marketing, better customer experience, and high-quality content.

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