Event Name: Vibe Marketers Fest (2nd Annual)
Date: 5 – 6 November 2019
Event Theme: Marketing Technology & Strategy
Venue – Dusit Thani Hotel, Dubai, United Arab Emirates
Conference – November 5th Workshops – November 6th
The emergence of digital technologies and platforms has brought about a paradigm shift in consumer behavior, compelling marketers to adapt accordingly. Digital channels, such as social media and search, are shortening consumer evaluation cycle from days to minutes, leading to a Zero Moment of Truth (ZMOT). Consumers are looking for personalised experiences across devices and channels, and technology is the only way to achieve that.
The convergence of marketing and technology now presents limitless possibilities. Marketers now have the tools to acquire, analyse, and activate data; plan, execute, and modify campaigns; automate repetitive tasks, and create new touch-points. Every consumer interaction generates data which is used by successful brands to harness the power of platforms and analytics to develop highly-targeted programs.
While digital advertising, social media management, and email marketing are still the top solutions, new-age marketers need to go beyond those and harness the power of MarTech.
This is the region’s ﬁrst, largest, and most credible marketing technology summit. Rated a “must attend” event by over 88% of the marketing professionals in the region, it is the only knowledge summit designed for marketing professionals of the digital world.
The second edition of Vibe Marketers Fest (VMF) promises to be full of insights and knowledge sessions to help you select and implement MarTech solutions which ﬁt seamlessly with your plans.
Highlights from Vibe Marketers Fest 2018