Interviews

Governments Need to Ensure Citizen-centric Social Media Engagement

In Part 2 of his exclusive interview with MarTech Vibe, Dr Lukasz Porwol, E-Government Deputy Unit Leader at the Insight Centre for Data Analytics, National University of Ireland, Galway (NUIG), talks about citizen-centric social media approach, government policies in the EU, and whether social media should be regulated. To read the first part of this […]

AI is Helping Solve the Problem of Soaring Customer Acquisition Costs

Damien Acheson is the Head of Marketing at Cien, an AI-first company that helps sales leaders manage the performance of their teams and drive quota attainment. A graduate of the MIT Sloan School of Management and Sciences Po Paris, Damien can often be found whistling on his way to work, or shuttling between Spain, France, […]

AI-powered Personalisation Will Have a Big Impact on Marketing

Kalpit Jain is the Group Chief Executive Officer at Netcore Solutions. Jain is a digital marketing technologist with over 21 years of experience in technology, digital marketing, and marketing automation space. In his current role, he helps drive reliable, customer-focused results, and has been instrumental in architecting Netcore’s flagship email products. He also likes to dabble […]

Your Customer Doesn’t See a Journey, They See a Brand Experience

Steve Earl is the Senior Director of Product Marketing for Oracle’s Customer Experience Cloud. In his role, Steve focuses on the go-to-market strategy for CX products and solutions. With almost 30 years of experience in the technology industry, Steve has handled responsibilities spanning marketing, product strategy, software development, and strategic consulting. Over this time, Steve […]

Know Your Customers’ Preference, and Connect with Them as Individuals

Ehtesham Mohammed, Senior Vice President, EMEA, Manthan has an illustrious career spanning over 19 years in the IT industry. He has worked with large financial institutions and retailers across the Americas, Europe, India and Middle East. In his role at Manthan, he heads the business for the Europe, Middle East and Africa markets, where his consumer […]

Governments Should Harness the Untapped Power of Social Media Influencers

Dr Lukasz Porwol is the E-Government Deputy Unit Leader at the Insight Centre for Data Analytics, National University of Ireland, Galway (NUIG). His research work focuses on leveraging digital technologies such as social media and virtual reality (VR) to support effective communication, collaboration, and co-creation; particularly in the context of e-Participation, e-Governance, and Media Convergence. […]

CDP Alone Won’t Solve Your Data Problems

David Raab is known to the MarTech world as the man who coined the term Customer Data Platform in 2013. As the founder and CEO of the CDP Institute, Raab has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most pressing marketing challenges. He is a marketing technology […]

GCC Brands Need to Take Steps Towards Bridging the Data Gap

Paschalis Petalas is a senior executive specialising in developing customer strategies, leveraging analytics, and leading data-driven marketing initiatives to create new revenue streams and maximise customer lifetime value. He has a track record of success in crafting engaging customer experiences via personalisation, digital campaigns, and the development of advanced analytics and CRM capabilities. Paschalis has […]

MRM Can Help the Middle East Make Marketing More Efficient

Mirko Holzer is the CEO of BrandMaker, a leading provider of marketing resource management software. A passionate entrepreneur and one of the most successful software managers in Germany, Mirko has been the strategic head and the driving force behind the success story of BrandMaker since 2008, which he co-founded along with Sven A. Schäfer. Born […]

Brands Must Look For Growth Opportunities Outside of Walled Gardens

Michele Iozzo is Managing Director Middle East & Africa at Criteo. He joined the company in 2011 as Business Development Manager in Germany, and rose through the ranks, first as Head of Strategic Partnerships and Data – Germany, then as Commercial Director – MEA, and now as the Managing Director. Michele has more than 10 […]