Interviews

Data is a Currency That Holds Value When Monitored

In an interview with Omar Rebhan, Vice President – PR & Business Development Spokesperson at Hunger Station, the team asks him about the importance of data analytics, the challenges with regards to digitisation, and why growth hacking is a popular marketing trend in the region. Give us an insight into why the Kingdom has some […]

MaDTech Offerings Will Answer The Growing Need For Data-Driven Strategies

In an interview with MarTech Vibe, Nader Bitar of MMP Worldwide breaks the myths about programmatic advertising, the opportunities that come with MaDTech (blend of MarTech and AdTech), the growing need for data-driven strategies and his 2020 predictions for the region. ————————— What has been the most common misconception with regards to what defines programmatic […]

AI-powered Personalisation Will Have a Big Impact on Marketing

Kalpit Jain is the Group Chief Executive Officer at Netcore Solutions. Jain is a digital marketing technologist with over 21 years of experience in technology, digital marketing, and marketing automation space. In his current role, he helps drive reliable, customer-focused results, and has been instrumental in architecting Netcore’s flagship email products. He also likes to dabble […]

CDP Can Help See Campaign Performance Across Segments and Reduce Marketing Fatigue

Bashar Hafez is the Co-founder and Managing Director at E-Cens. He is a seasoned global technology executive with nearly 20 years of experience leading software, product development and analytics at Fortune 500 companies, regional and global brands. Bashar works closely with Google, Tealium and industry-leading technology partners to offer best-in-class data and optimisation services. He […]

MarTech Consolidation and Simplicity is Key For 2020

Rami Zahran is the Group Chief Marketing Officer (CMO) of the Saudi German Hospital Group in the Kingdom of Saudi Arabia and is responsible for the company’s Marketing, Communications, Digital and Events activities in the region. In 2018, he was recognised as one of the top marketers in the Middle East by VMF Powerlist. Rami […]

Top 5 Social Media Technology Trends in 2020

Mazen Nahawi is the president of News Group, an organisation focused on serving the communications and PR industry. The company includes several strategic businesses, including CARMA (a global media intelligence leader), SocialEyez (a social data and engagement practice), and Interactive (a software development company focused on eGovernment services). Mazen started his career 15 years ago […]

Governments Need to Ensure Citizen-centric Social Media Engagement

In Part 2 of his exclusive interview with MarTech Vibe, Dr Lukasz Porwol, E-Government Deputy Unit Leader at the Insight Centre for Data Analytics, National University of Ireland, Galway (NUIG), talks about citizen-centric social media approach, government policies in the EU, and whether social media should be regulated. To read the first part of this […]

AI is Helping Solve the Problem of Soaring Customer Acquisition Costs

Damien Acheson is the Head of Marketing at Cien, an AI-first company that helps sales leaders manage the performance of their teams and drive quota attainment. A graduate of the MIT Sloan School of Management and Sciences Po Paris, Damien can often be found whistling on his way to work, or shuttling between Spain, France, […]

Your Customer Doesn’t See a Journey, They See a Brand Experience

Steve Earl is the Senior Director of Product Marketing for Oracle’s Customer Experience Cloud. In his role, Steve focuses on the go-to-market strategy for CX products and solutions. With almost 30 years of experience in the technology industry, Steve has handled responsibilities spanning marketing, product strategy, software development, and strategic consulting. Over this time, Steve […]

Know Your Customers’ Preference, and Connect with Them as Individuals

Ehtesham Mohammed, Senior Vice President, EMEA, Manthan has an illustrious career spanning over 19 years in the IT industry. He has worked with large financial institutions and retailers across the Americas, Europe, India and Middle East. In his role at Manthan, he heads the business for the Europe, Middle East and Africa markets, where his consumer […]