How Can Brands Combat Subscription Fatigue?
Are consumers tired of monthly fees? Where and how can you offer value that goes beyond the limits of transactional benefits?
Vanshika Rastogi
- Martech
- Customer Experience
- Events
- News
More Insights from Martechvibe
Loyalty
How Can Brands Combat Subscription Fatigue?
Are consumers tired of monthly fees? Where and how can you offer value that goes beyond the limits of transactional benefits?
Vanshika Rastogi
Martech
Executing Personalisation? Try Central Leadership and Diversified Ownership
Test new campaigns constrained to different use cases and platforms before scaling up to 100% of traffic, says Sagnik Mukherjee, Personalisation lead - Site merchandiser at Chalhoub Group.
Yolande D'Mello
Loyalty
5-Step Actionable Framework to Boost Ramadan Sales and Drive Loyalty
Retail sales during Ramadan are predicted to reach USD 66 billion in 2024. Brands need to ensure that they retain customers and engage with them even after the festive period. Here is a 5-step framework to help brands attract, retain, and re-engage customers.
Kunal Badiani
Martech
Integrating Social Responsibility into Marketing Efforts is a Brand Win
As the landscape of business evolves with a growing emphasis on corporate social responsibility, it's imperative for brands to adapt and refine their marketing strategies accordingly.
Chandni U
Martech
Brands Need to Stop Looking at Asia Markets as One Monolithic Entity
Successful marketing in the APAC region hinges on patience, adaptability, and a profound understanding of cultural and technological nuances, underscoring the complexity and reward of doing business in Asia.
Chandni U
Interviews
Content is the Magic that Can Create Resonance Between Audience and Brand
Marketers and advertisers need to be cognizant of cultural considerations. In India, regional language campaigns need to follow an end-to-end experience in the same language from banner to landing page and beyond, says Reena Jagtap, Lead Digital Marketing at Henkel.
Chandni U
Interviews
Lack of Personalisation is a Notable Pain Point for South African Consumers
With generic marketing messages and standardised product offerings, individuals often feel disconnected from brands and struggle to find products that resonate with their unique preferences and needs, says Bronwyn Pretorius, Chief Marketing Officer at Ackermans.
Chandni U
Interviews
Three Strategies to Foster a Customer-centric Culture
Mai Momani, Invest Bank's Head of Client Experience discusses how to leverage data, prioritise CX, and build a loyal customer base.
Khushbu Raval
CX
Measuring Customer Satisfaction Needs to Evolve in the Digital Context
Developing explainable AI models is crucial for maintaining trust and accountability, says Dr Jelena Janjusevic. AI models, which are seen as "black boxes," lack transparency, which is a big challenge in banking, where decisions must be explained to customers and regulators.
Khushbu Raval
Martech
Top 35 Women Leading the Marketing and CX Change
Martechvibe shares its top picks of the femme force –35 unstoppable women transforming the marketing and CX landscape in the Asia-Pacific and Middle East region.