AI Use in Marketing Isn’t the Problem; Careless Execution Is
AI-generated marketing is everywhere, and consumers are increasingly calling it out. But this isn’t a rejection of AI itself; rather, it’s what standards marketers are willing to sacrifice in the name of speed and scale.
Luke Crickmore
- Martech
- Customer Experience
- Videos
- News
More Insights from MartechVibe
News
Wix Partners with OpenAI to Launch Wix App in ChatGPT
Within ChatGPT, anyone can simply describe the website they want via text or voice and a fully functional, production-ready Wix Harmony website is generated instantly.
Staff Writer
News
Smartly Integrates with Amazon DSP to Expand CTV Reach
Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.
Staff Writer
News
LiveRamp Unveils New AI Agents for End-to-End Marketing Workflows
The expansion empowers marketers to execute on their end-to-end marketing via agents — from audience building to measurement and media optimisation — with governed access to premium data, all from one central hub.
Staff Writer
News
Dstillery, Keynes, & The Trade Desk Partner to Advance Agentic Advertising
As industry standards like the IAB Tech Lab's Agentic Advertising Initiative and AdCP establish common systems, DS 1 will unlock new integrations and capabilities for clients - at no additional cost or effort.
Staff Writer
News
Criteo Joins OpenAI Advertising Pilot in ChatGPT
The combination enables Criteo to support commerce-focused advertising across a wide range of categories and environments, including emerging discovery surfaces like conversational AI.
Staff Writer
News
AirOps Rolls Out New Suite of Enterprise Integrations
Together, these integrations make AirOps the connective layer for AI search optimisation, from research and creation through publishing, human review, and project tracking.
Staff Writer
News
ServiceNow Unveils Autonomous Workforce & EmployeeWorks
ServiceNow is bringing Moveworks' capabilities to the ServiceNow AI Platform and delivering immediate value to customers through ServiceNow EmployeeWorks, a conversational front door for the enterprise.
Staff Writer
News
Wonderful, Deepdub Partner to Elevate Enterprise-Grade AI Voice Experiences
Wonderful's enterprise-grade AI agents will further leverage Deepdub's proprietary eTTS technology as part of its voice stack to deliver natural, emotionally-nuanced voice experiences across global markets.
Staff Writer
News
Tagshop AI Expands AI Ad Creation With Kling 3.0
The updated platform by Tagshop AI aims to democratise cinematic ad creation for organisations of all sizes, from startups and ecommerce brands to global agencies and content creators.
Staff Writer
News
Siteimprove Expands its Agentic Content Intelligence Platform
Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO.

