Support Tickets Are a Labour Cost, Not a CX Score

For property managers, facility services and field-service networks, the inbound ticket queue isn’t a CX signal. It’s a labour cost. This piece explains why AI should be judged on tickets resolved inside your own systems, not tickets deflected away from your team.

Semrush will bring perspectives on brand visibility, evolving search behaviour and customer lifecycle marketing to VMF Singapore 2026.

Jen Taylor, CEO at Mixpanel, explains why clear business goals, product intelligence and customer insights are essential to turning technology innovation into measurable business growth.

You get cited for what others say about you as much as for what you say as a brand. Answer engines lean on the same authority signals but draw from a narrower set of sources they already trust. “I’d resist treating AEO as an independently dialable lever: citation frequency is now a lagging consequence of authority,” says Jason Huan, CMO at Endowus.

Returning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.

Most growth teams assume a working acquisition playbook travels wherever the product goes. Reface's Stanislav Berkutov argues the tactics never survive the jump — only the systems behind them do.

The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.

"The answer to the billion-message problem isn't another message. It's making every message relevant," says Jema Birkmeyer, VP, Strategic Accounts at Attentive.

As AI makes flawless prose and pitch-perfect résumés the default, one founder argues that polish is no longer a signal — and that the messy, contradictory, unfiltered details are what's left to trust.

Anthony Rotio on why experiments must become durable memory, why warehouse‑native CDPs beat stale copies, and the limits he won’t compromise to chase automation.