Client Experience Needs To Be The Cultural Pivot in Banks

According to Gedeon Rossouw, Head of Client Care for Absa Corporate and Investment Banking, true client-centricity only emerges when a company is genuinely committed to prioritising its clients. This conviction drives behavioural changes towards a more client-centric approach.

Martechvibe spotlights the top 15 CMOs who are at the forefront of innovation and transformation in this dynamic sector, where traditional markets intersect with burgeoning digital platforms.

About 70% of consumers prioritise purchasing from the "right brand," while 30% of Gen Z shoppers hold over 70% of items in their cart for more than a day to conduct research. Mailchimp and Shopee reveal strategies to empower marketers to revolutionise loyalty.

If one of our products is rated below three on five, the item is withdrawn from sale to make improvements. James Fernandez, Performance Marketing Leader at Decathlon Indonesia speaks about how to make customer feedback count.

With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppsFlyer's research suggests.

Around 83% of categories in KSA and 74% of categories in the UAE show price increases, impacting consumer buying behaviour.

As businesses navigate a landscape shaped by shifting paradigms of innovation and consumer expectations, the traditional yardsticks for measuring satisfaction may seem outdated and insufficient.

The banking industry has undergone a profound transformation from AI that places focus on personalisation, privacy and direct engagement, says Palesa Nhlapo, Customer Growth Head at FNB Personal Segment.

The increase in app spends indicates the rising maturity of consumers in India. So, what’s next?

From embracing omnichannel approaches to refining customer journeys, conversational AI is transforming the landscape of CX. According to Infobip, 90% of support messages are sent over the chat app.