The New Blueprint for App User Growth
Teresa Widodo explains how brands can drive scalable app growth by aligning business goals with data signals, leveraging discovery platforms, and building lifecycle strategies that move users from installs to long-term value.
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Sanity Launches AI Content Operating System
Built around three pillars — model your business, automate everything, and power anything — Sanity gives teams the structured foundation, automation layer, and agentic context to run AI in production.
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News
PulsePoint Integrates with Reddit to Expand HCP Advertising
Through PulsePoint's Audience Manager capability, healthcare marketers can create dynamic, verified HCP target lists to reach and engage with their target audiences on Reddit, built around clinical intent, digital interests, and brand relevance.
Staff Writer
News
Guideline Introduces Media Plan Management MCP Server
Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.
Staff Writer
News
Comscore, Yahoo DSP Partner to Launch Proximic Political Audiences
The partnership is designed to support leading political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise Proximic Political Audiences at scale across premium CTV inventory.
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News
AppTweak Unveils AI Agents to Scale ASO & Apple Ads Performance
The launch introduces ASO Agent, Reviews Agent, and Reporting Agent, expanding AppTweak's AI offering across ASO analysis, app store reviews, and performance reporting.
Staff Writer
Featured
The New Blueprint for App User Growth
Teresa Widodo explains how brands can drive scalable app growth by aligning business goals with data signals, leveraging discovery platforms, and building lifecycle strategies that move users from installs to long-term value.
Staff Writer
News
Typeface Launches Marketing Orchestration Engine
Looking ahead, Typeface is extending orchestration into Arc Loop, a closed-loop system where marketing performance feeds directly back into how AI operates.
Staff Writer
News
Picsart Introduces New ‘Faceless’ Tools: Persona and Storyline
The AI platform is introducing a dual toolset, Persona and Storyline, specifically designed to address the two main challenges in AI content creation: scaling narratives and character consistency.
Staff Writer
News
Onetag Announces Acquisition of Aryel
With this acquisition, Onetag has taken a step toward reshaping digital advertising, from fragmented transactions and poor user experience to a unified value exchange built on quality, intelligence, and outcomes.
Staff Writer
News
Entravision Acquires Playback Rewards’ Technology to Boost Loyalty Advertising
The Playback assets will be incorporated into Adwake’s Rewarded & Loyalty advertising roadmap, supporting faster product innovation and expanded campaign capabilities across mobile environments.

