Mobile Monetisation: Turning Users into Paying Customers
Pablo Cantu shares how app businesses can maximise revenue by balancing subscriptions, ad monetisation, user experience, and experimentation-driven optimisation.
Staff Writer
Mobile and App Marketing
- How Playable Ads Changed Digital Marketing—In Gaming and Beyond
- Connected Packaging Goes Big with Gamified Brand Storytelling
- More Ads, Same Users: Gaming Marketing's Saturation Problem
- In-Game Marketing: Why Experience Design Beats Ad Placement
- Why Subscription Growth Now Happens Before Installation
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Featured
Mobile Monetisation: Turning Users into Paying Customers
Pablo Cantu shares how app businesses can maximise revenue by balancing subscriptions, ad monetisation, user experience, and experimentation-driven optimisation.
Staff Writer
Martech
Structural Biases in MMM are Penalising Affiliate Marketing
New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.
Staff Writer
Campaign Orchestration
In Focus: Martech Thinkers Shaping Next-Gen Conversations
This Martech Day, Martechvibe launches what aims to be a listening list of thinkers who are actively shaping the martech discourse, including but not limited to how AI is applied across stacks and adds customer value.
Ashutosh Zutshi
Martech
The New Rules of Marketing in a Zero-Click, AI-Mediated World
As AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.
Michele Nieberding
Featured
Customer-First Future — Connecting People & Process with Purpose
Layal Akouri explains how authentic engagement, premium positioning, and customer-centric innovation drive sustainable growth and loyalty in competitive markets.
Staff Writer
Martech
Reward Behaviours that Influence Other Customers
Brands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”
Yolande DMello
Featured
MobileGroove’s Founder Peggy Anne Salz on Rethinking Metrics, Ad Quality, and AI in a Monetisation-First Era
Peggy Anne Salz shared how leading brands rethink data, ad quality, and AI-driven marketing to drive sustainable growth, stronger retention, and better customer experiences in a monetisation-first era.
Ashutosh Zutshi
Martech
The GTM Singularity is Collapsing Traditional Go-To-Market Approaches
The research signals a decisive shift in B2B GTM strategy, urging leaders to abandon outdated playbooks and embrace an AI-first, customer-obsessed model built on augmentation, resilience, and cross-functional collaboration.
Staff Writer
Interviews
Designing for Generosity – How Small Moments Drive Big Impact
Convenience will always be important, but on its own, it’s not enough to build a lasting connection. What really makes a difference is when we can create moments that are positive and meaningful, even in small ways, says Luke Chircop, Senior Director of Product at Careem.
Ashutosh Zutshi
Mobile and App Marketing
How Playable Ads Changed Digital Marketing—In Gaming and Beyond
Playable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
