Why Most ABM Programmes Fail, and the 18-Month Fix

Fullfunnel.io Co‑Founder Andrei Zinkevich unpacks why most ABM programmes quietly fail, how to merge demand gen and ABM into a single Allbound revenue engine, and why human‑first selling — not AI‑generated cadences — is still what wins complex B2B deals.

People aren't afraid of autonomous systems. They're afraid of unaccountable ones. The answer isn't less autonomy. It's autonomy that's been earned, says John Kim, CEO of Delight.AI & Sendbird.

The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.

The brands getting ahead are treating their product data as a strategic asset instead of a back-office function and building the infrastructure now to compete in an agent-driven world, says Lori Schafer, CEO of Digital Wave Technology.

As AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.

A new study finds consumers are increasingly trusting AI agents to recommend products, automate purchases and influence buying decisions, signalling the emergence of agentic commerce and a new era of AI-driven customer experiences.

Fitness apps lose 77% of daily users within three days. The streak you just shipped didn't cause that — but it might be making it worse.

According to Katie Soo, companies that can anticipate cultural shifts, build trust across communities, and create genuine connections will have a significant advantage in a world where technology itself becomes increasingly accessible.

As MarTech ecosystems mature, businesses are replacing partner quantity with quality. Here's why high-fit partner ecosystems are becoming the foundation of sustainable revenue growth and ecosystem-led marketing.

From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.