In Conversation with Nick Stragnell, CMO at Atkin & Thyme
Stragnell explains why speed, simplicity, and frictionless journeys are critical to retaining customer focus.
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Campaign Orchestration
Why Your tROAS Campaigns Fail: The Real Cost of Invalid Traffic
Invalid traffic is silently draining ecommerce ad budgets and corrupting tROAS signals. To scale efficiently, marketers must block fake clicks before they distort campaign data.
Nasser Oudjidane
Conversational AI
How Marketers are Surviving the AI-Powered Marketing Storm
From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.
Chandni U
CX
10 Ways Saudi Arabia is Reimagining Future Global Travel
The Kingdom is rapidly emerging as one of the world’s most ambitious travel destinations. Here’s what we can learn about rewriting the narrative, building unique experiences, and catering to modern wanderlust.
Yolande D'Mello
CX
The Future of Mobility is Uber Exciting
Uber’s steady revenue growth is attributed to categoric steps towards implementing innovative projects. The future of mobility with autonomous vehicles, freight AI, and bold partnerships across logistics and delivery, to name a few.
Ashutosh Zutshi
Campaign Orchestration
Death of The 4x Pipeline, Rise of The CMO as Revenue Architect
Forget what you knew about sales funnels. AI is reshaping how CMOs drive growth, from leading revenue strategies to pioneering AI-driven metrics and owning the future of search with AEO.
Stephan Steiner
CX
AI Content Compliance: Avoiding Hallucinations, Confusion, and Risk
As enterprises scale AI-generated content, the pressure to stay compliant, consistent, and brand-safe is rising. Without proper governance frameworks, even the most advanced AI can produce hallucinations, misinformation, and non-compliant messaging.
Britta Mühlenberg
Campaign Orchestration
Fix Your Product Feed, Fix Your Funnel
More than a back-end task, product feed is turning into a growth strategy. Elizabeth Azide, Senior Director of Marketing, EMEA at Commerce reveals how optimised product feeds drive visibility, cut ad waste, and boost conversions.
Chandni U
Featured
Value Over Volume for Smarter Mobile Engagement
As user acquisition costs climb, mobile marketers are refocusing on what happens after the install without spamming the notification tray.
Anushka Pandit
Featured
The Monetisation Strategy Most Apps are Missing
A new report from Feed.fm reveals that in-app music is a growth strategy. With 84% of users demanding music and 69% willing to pay for it, apps that integrate licensed tracks see longer sessions, better retention, and stronger monetisation.
Chandni U
Featured
Why 65% of Travel Brands are Betting on Retention Over Reach
Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.
